Parent Pathways campaign

We worked with the Australian Government Department of Employment and Workplace Relations (DEWR) to create Easy Read resources about Parent Pathways. This is a service that can support parents and carers to get help with childcare, find community support and do study or training.

We worked with the client to create a fact sheet, poster, brochure and web content for this project. Our studio team carefully considered the range of formats they were designing for when creating icons and laying out content. A key focus was how the user would interact with each format and how this needed to be reflected in the design approach.

The amount of space available on the brochure and poster was a unique challenge.

Our studio and editorial team worked together to restructure certain content, allowing it to work best within the space. This then allowed for larger, more accessible images and logical text layouts.

We feel that it’s important to have good-quality, accessible information about supports people can use. It was a privilege to work with DEWR on this project to support families of young children.

You can find the Easy Read resources on the DEWR website.